Injury Prevention Plus Case Study

About the client

Injury Prevention Plus

Injury Prevention Plus helps organizations reduce workplace injuries, improve employee comfort, and support safe return-to-work outcomes. Their qualified experts and health care professionals deliver evidence-based ergonomic assessments, physical demands analyses, and customized injury prevention programs tailored to each workforce they serve.

Objectives

＋ Increase organic search visibility
＋ Improve keyword rankings
＋ Drive qualified organic traffic
＋ Increase qualified organic leads

Where they started

− Organic traffic growth had stagnated
− Keyword rankings were difficult to move
− Search clicks and impressions showed limited growth

Timeline

Four months, start to steady climb

Month 0 · Mar '26

Onboarded

Baseline audit, keyword mapping, and strategy kickoff. Reporting starts at zero.

Month 1 · Apr '26

First signals

Content and technical fixes go live; the first qualified lead comes in.

Month 2 · May '26

Momentum builds

Rankings begin moving; leads jump from 1 to 8 in a single month.

Month 3 · Jun '26

Compounding growth

Clicks and impressions climb sharply as more keywords enter the Top 20.

Month 4 · Jul '26

28 leads a month

A steady, compounding pulse — up from zero four months earlier.

Results

Four vitals, read in plain numbers

Clicks & Impressions Overview

Dec '25–Feb '26
vs. Mar–May '26

Total clicks

184 → 357 +94%

Total impressions

17.5K → 32.3K +85%

Average CTR

1.1% → 1.1% steady

Clicks nearly doubled and impressions climbed 85%, while click-through rate held steady — growth came from genuine visibility, not a shrinking audience.

Keyword Performance

Q4 FY25–26
vs. Q1 FY26–27

1st-position keywords

0 → 5 new

Top 5 keywords

2 → 3 +1

Top 10 keywords

3 → 6 2x

Top 20 keywords

4 → 10 2.5x

The site went from holding no first-position rankings to five, with the Top 10 and Top 20 keyword counts both roughly doubling quarter over quarter.

Organic Leads

Monthly, since
onboarding

Mar '26
Onboarded

Apr '26

May '26

Jun '26

Jul '26

From zero at kickoff to 28 qualified organic leads in month four — a consistent, compounding month-over-month climb.

Traffic Acquisition

Dec '25–Feb '26
vs. Mar–May '26

Organic Search views

99 → 412 +316%

Organic Social views

8 → 18 +125%

Organic Video views

~1 → ~1 minor

Organic Search is now doing the heavy lifting — views from search more than quadrupled, while social held a smaller, steady supporting role.

Our approach

The treatment plan

Traffic

Organic Traffic Growth

Performed a comprehensive content and performance analysis to identify traffic gaps, refreshed declining pages, expanded topical coverage, and optimized content clusters to capture additional organic search opportunities.

Rankings

Keyword Ranking Improvements

Conducted keyword gap analysis, search intent mapping, and competitor benchmarking to identify ranking opportunities. Optimized content depth, entity relevance, internal linking architecture, and on-page signals to improve keyword positions.

Visibility

Clicks & Impressions Growth

Analyzed SERP performance data to identify low-CTR opportunities, optimized title tags and meta descriptions, improved content alignment with search intent, and enhanced page visibility for high-potential queries.

From a flat signal to a steady pulse of 28 leads a month — in four months.